Whole Foods Strategy Management

Topics: Organic food, Strategic management, Late-2000s recession Pages: 3 (833 words) Published: November 6, 2011
The Strategy Management Process
Organic food is known for being the healthiest type food on our planet. These foods are produced from the earth naturally without any type of modern synthetic inputs such as pesticides and chemical fertilizers. They also do not contain any genetic modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives. Whole Foods has been offering these types of foods at all of their locations starting with their first store in Austin, Texas in 1978. “..twenty-five year old college dropout John Mackey and twenty-one year old Rene Lawson Hardy, borrowed $45,000 from family and friends to open the doors of a small natural foods store called Safer Way..” (wholefoodsmarket.com 2011) Since then, Whole Foods has grown to be one of our nation’s top organic food providers. Even with the recession of 2008 affecting us all, Whole Foods has barely noticed any difference in the customers flowing into their 302 stores. In the following sections, we will take a closer look at the affects the recession has had on Whole Foods as a company since 2008, and also how it will affect the company going forward. Body:

The recession of 2008, also known as the Great Recession, has affected us all in some way or another, good or bad. It has been one of the nation’s worst recessions since the Great Depression of the 1930’s. We have seen drops in international trade, rising unemployment rates, and slumping commodity prices for a variety of different products. This major event has affected the decisions people make about how they spend their money, and where they spend their money. “To stretch their food dollars, people are changing the way they shop. For some, that means buying fewer organic products or taking them off the shopping list entirely. Consumers are going from natural brands to private labels and from more expensive produce, and that would include organics, to lower-priced produce.”...
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