Whole Foods Market Deep Dive

Topics: Grocery store, Organic food, Customer service Pages: 28 (5588 words) Published: June 19, 2014
Whole Foods Whole People Whole Planet

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Whole Foods Whole People Whole Planet
Whole Foods Market
Marketing Management 507 AU

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April 8, 2014

Whole Foods Whole People Whole Planet

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Executive Summary!

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Customer and Market Focus!

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Customer Acquisition Strategy!

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Customer Retention & Relationship Enhancement!

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Human Resource Focus!

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Company Culture in Action!

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Why Whole Foods Market is a Great Place to Work!

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Opportunities for Growth!

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Management of the Marketing Mix!

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Business Result!

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Customer Satisfaction Results!

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Financial and Market Results!

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Company Specific Result!

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References!

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Appendix!

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Table 01: Fortune 500 Whole Foods Market’s Rank!

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Table 02: Customer Satisfaction Results!

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Table 03: Whole Foods Return on Assets comparing with Kroger Co.!

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Table 04: Whole Foods Return on Equity comparing with Kroger Co.!

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Table 05: Whole Foods Current Ratios comparing with Kroger Co.!

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Table 06: Whole Foods Quick Ratios comparing with Kroger Co.!

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Table 07: Whole Foods EPS comparing with Kroger Co.!

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Table 08: Whole Foods Net Profit Margin comparing with Kroger Co.!

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Table 09: Whole Foods Price Earnings Ratio comparing with Kroger Co.!

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Table 10: Whole Foods Market Price comparing with Kroger Co.!

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Table 11: Whole Foods Performance Graph!

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Table 12: Whole Foods Identical Store Sales Growth!

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Table 13: Whole Foods Identical Stores !

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Table 14: Whole Foods Market Core Values!

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Table 15 NMI Classification of WFM Customers!

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Whole Foods Whole People Whole Planet

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Executive Summary

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Food Retail is a $522.5 billion industry, one must stand out to attract and retain customers. Whole Foods Market is less than 1% of food retail locations and sales represent less than 4% of the overall industry, although their economic impact is minimal on the industry, their leadership and methods are strong and influential T. Forrest (personal communication, March 24, 2014). Coming in at 19, on the Fortune 500 list of Most Admired Companies, Whole Foods earned top ranking in 9 of the 10 categories Innovation, Social responsibility, People management, Quality of products/services, Use of corporate assets, Quality of management, Financial soundness, and Long-term investment. Whole Foods continues to rack up record sales, and has a store count goal of 1,000.

Nohria, Joyce, and Roberson (2003) 4+2 strategy found, companies that outperformed their industry peers excelled the four primary management practices—strategy, execution, culture, and structure. They supplemented their great skill in those areas with a mastery of any two out of four secondary management practices—talent, innovation, leadership, and mergers and partnerships.

Imagine this, you walk into the grocery store, the first thing you notice is the most gorgeous red raspberries, deep red tomatoes, bananas that are the perfect shade of greenish yellow, then you breathe in…your transported back to last summer at The Farmers Market when you bought Farm fresh fruits and vegetables directly from Farmer Tom. This is what its like at Whole Foods Market. At Whole Foods Market many of the fruits and vegetables are from local growers, the fish is flown in forty-eight hours after being caught, you can purchase cheese, coffee, tea, and

Whole Foods Whole People Whole Planet

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chocolate from all over the globe. Only need a small piece of that melon, feel free to ask a produce employee to cut just what you need…cut food waste, and keep the customers happy are just two of the reasons why Whole Foods Market is an experience in grocery shopping like no other. Whole Foods Market believes that much of their success today is because they remain uniquely mission driven. The purpose of business is to not...

References: Fortune. (2014). World 's most admired companies. Retrieved from http://money.cnn.com/magazines/
fortune/most-admired/2014/snapshots/10572.html?iid=wma14_fl_list
! Money. (2013, March 18). 100 best companies to work for. FORTUNE, Retrieved from
CNN
Crawford, F., & Matthews, R. (2001). The new model for consumer relevancy. In The Myth of
Excellence
! N., Joyce, W., & Roberson, B. (2003). What really works. Harvard Business Review,
Nohria,
! Foods Market. (2014). Our core values. Retrieved from
Whole
! Foods Market. (2014). Why we 're a great place to work. Retrieved from
Whole
Whole Foods Market. (2012).Green Missions Report. Retrieved from http://www.wholefoodsmarket.com/
sites/default/files/media/Global/PDFs/2012GreenMissionReport.pdf http://irps.ucsd.edu/assets/
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