Whole Foods Market Business Analysis

Topics: Organic food, Marketing, Supermarket Pages: 4 (1323 words) Published: June 8, 2012
Whole Foods Market Analysis
Gloria Rios
Management 521
April 17, 20102
Randy Schumacher

Abstract
As a mutual fund manager I will be deciding whether to invest in Whole Foods Market, a Fortune 500 Company. The growth rate from 1991 to 2011 is 26%, with a remarkable consistency from year to year. Their resilience is noted in their decision making processes which resulted in a successful recovery from the recession. The SWOT Analysis shows strengths in their growth strategy and expanding product line. Their flagship acquisition in London of 80,000 square feet in 2007 appears to be a major step in expanding outside the US. Sales have doubled since then and 66% of the British adults now consume organic food and drinks. Their weakness is the fact they haven’t expanded into the global market except for Canada and the UK. There has also been several recalls on brands purchased by the company. The opportunities appear to be significant in this retail market. There is an increasing desire for organic, healthy products which bodes well for the success of opening new stores. The threat is competition as the demand grows and more stringent regulation. Rental increases is also a concern. In making a decision on whether to invest in Whole Foods Market, the welfare and needs of the internal and external stakeholders need to be considered. Growth depends on Bonds and Stockholders. The company must show consistent growth in order to be able to have available borrowing outlets. The employees are instrumental in keeping the customer feel wanted and satisfied with their shopping. The surrounding community wants to feel compatible with Whole Foods facilities, products and service. And the distributors supplying the company’s product need to know there is a commitment from their customers.

Whole Foods Market is a unique, organic food and natural product supermarket chain located in the US, Canada and UK. As a wholly owned subsidiary, they are headquartered...

References: Datamonitor, (2012). Whole Foods Market, Inc., SWOT Analysis Retrieved from Datamonitor
Management 521 website
PR Newswire US. (2012) Whole Foods Market Named to 'World 's Most Ethical Companies’
List Retrieved from PR Newswire US, Management 521 website
Whole Foods Market, Inc., SWOT Analysis (2012). Retrieved from
http://www.livebiznews.com/fortune-global-companies/food-and-drug-stores/whole-foods-html
Event Brief of Q! 2012 Whole Foods Market Earnings. (2012). Retrieved from
http://ehis.ebscohost.com/eds/detail?vid=4&hid=5%sid=73d38505-859b-4926-8364-3023.html
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