Section 2: Company Mission
The Mission Statement is a crucial element in the strategic planning of a business. Creating a mission is a building block for an overall strategy and development of more specific functional strategies. By defining a mission an organization is making a statement of organizational purpose. There are some basic elements that should be incorporated into a mission statement. First, the target audience is important. It needs to be established whom the mission statement will be directed to. Some groups that may be considered are employees, stockholders, customers, and the community. The mission statement of the Whole Foods Markets stems from its Motto, and its Core Values and Quality Standards direct the words of the mission into employee actions, this helps shape the Whole Foods experience for customers. The Motto of Whole Foods Market is “Whole Foods, Whole People, Whole Planet” http://www.wholefoodsmarket.com/company/declaration.php Whole Foods Market presents its mission’s as its Declaration of Interdepence single mission statement. In its Declaration of Interdepence Whole Foods mission further defines what its Motto means: Whole Foods - We obtain our products locally and from all over the world, often
from small, uniquely dedicated food artisans. Whole People - We recruit the best people we can to become part of our team. We
empower them to make their own decisions, creating a respectful workplace
where people are treated fairly and are highly motivated to succeed. Whole Planet - We recognize the connection between our lives, our communities
and the environment http://www.wholefoodsmarket.com/company/
declaration.php. The first bold heading in the company’s Declaration of Interdependence reads, “We Sell the Highest Quality Natural and Organic Products Available.” Perishable product sales account for about 67% of total retail sales in 2011 and Whole Foods Market indicates that the real source of the company’s product leadership...
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