Case 1: Whole Foods Market
Whole Foods was founded in 1980 by John Mackey and two other members. Whole Foods is named as the world’s largest retail chain of natural and organic foods supermarkets. Nowadays it has more than 400 stores and sales of 12 billion dollars. The company is compromised in offering the highest quality, least processed, most flavorful and naturally preserved foods available. Whole Foods motto is “Whole Foods, Whole People, Whole Planet” as its deepest purpose as an organization is to help support the health, well being and healing of both people and the planet. The industry defines natural foods as foods that are minimally processed; completely free of artificial ingredients, preservatives, and other non-naturally occurring chemicals; and as near to their whole, natural state as possible. On the other hand organic foods characterize for being grown and processed without the use of pesticides, antibiotics, hormones, synthetic chemicals, artificial fertilizers, preservatives, dyes or additives, or genetic engineering. In 2003 the company had been designated as the first national “Certified Organic” grocer by Quality Assurance International, a federally recognized independent third-party certification organization. By the year 2006 the natural and organic foods industry represented a 3 percent of total U.S. retail sales of food. Of that 3 percent, a 24 percent of overall organic sales were through the leading natural food supermarket chains such as Whole Foods, Wild Oats and Trader Joe’s. As the industry is gaining more and more importance, conventional supermarkets and leading supermarket chains were introducing organic foods into their stores, representing a big portion of the organic sales, leaving Whole Foods Market as the 24th leading north American supermarket chain. Mackey has complemented his vision for the company with five core values that represent top managers and the company’s personnel. These are: Selling the highest quality...
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