Topics: Cotton, Organic certification, Organic cotton Pages: 2 (607 words) Published: May 31, 2013
Veja is a french brand of ecological and fair trade footwear and accessories that was founded in 2004 by Sébastien Kopp and Ghislain Morillion. Born out of a desire for a new kind of fashion, Veja works with cooperatives of small producers and social associations in Brazil and France. Veja has a staff of almost 30 operating in Paris, London and Brazil. Today, Veja products – that have already been featured on Vogue, The Guardian, Clark, Monocle or Spray- are distributed in selected shops around the world like Le Bon Marché and FrenchTrotter in Paris, Selfridges in London, Oi Polloi in Manchester, EKS in Madrid, Prive Joke in Brussels… The company has approximately 150 stores worldwide. Veja carries its own online store ( featuring online exclusives and a selection of the Veja collection. B.THE ETHICAL CHALLENGES THIS COMPANY IS ADDRESSING

C.WHAT MAKES YOU BELIEVE THIS COMPANY IS REALLY ETHICAL AND WHY YOU TRUST IT We believe that this company is ethical since it has been their key idea since the beginning. They have integrated the ethical thinking in all parts of the company and it’s the main idea of their strategy and business. We think that they are very inspiring since they believe that “another world is possible” and they are working towards that goal. On their webpage you can read about what they do and how they work. They write about that they have a zero zero strategy, their certifications, how they work for the environment and better conditions for workers. But what makes us trust this company even more is that they are also showing their limitations and not just the good parts. On the webpage they write that they are not perfect and they describe the company as a project that is constantly evolving. Certifications are something that can be seen as prove of their work. Veja thinks that certifications aren’t their ultimate goal but it is minimum standards and a starting...

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