Sunset Growers Cultivates Its Supply Chain

Topics: Inventory, Supply chain management, Supply and demand Pages: 4 (1272 words) Published: April 26, 2011
Sunset Growers Cultivates its Supply Chain

Sunsweet Growers Inc. is the world’s largest agricultural corporate dealing in dried tree fruits. It has its headquarters in Yuba City (California) and it processes and markets 40,000 cases of dried fruits every day. It is the global market leader of prunes. Like any other company, Sunsweet has issues with its supply chain management. Some of the constraints faced by the company are as follows: * Single limited source of supply

* Supply and demand beyond company’s control; supply determined by the weather whereas the market influences the demand side * Anticipated increase in demand during festive seasons was difficult to manage * Packaging of goods for international market was complex * Every operational department followed a different model, which necessarily did not collaborate well with other department procedures * Paper-based spreadsheet system lead to outdated data at hand

Due to the above constraints, Sunsweet Growers faced the below problems: * Single source of supply was inadequate at times to satisfy market demands * Inventory management was not uniform with changing market trends * Scheduling and line utilization was inefficient

* Paper-based spreadsheet system lead to outdated data at hand * Manual book keeping not optimal for big companies
* Seldom problems were diagnosed in time
* Critical analysis took longer than usual, delaying management decisions * Outdated process lead to inefficient operational procedures * Monthly meetings were held as decision making data was not readily available * All these factors made instantaneous decisions difficult for the internal management

Sunsweet Growers approached Zemeter with their supply chain limitations and inefficiencies and they advised their S&OP program to them. The aim of S&OP is to balance demand and supply on a standardized level, tailoring to the custom needs of the company. S&OP advices...
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