strategic change management

Topics: Strategic management, Management, Strategic planning Pages: 22 (4704 words) Published: December 9, 2013
School of Business and Law
Assignment
On
Strategic Decision

Name
ID
Semester
Group
Module
Lecturer
Due Date

Md. Kamal Hossain
B0687MHMH0411
MBA2
International Business (B)
Strategic Management
Mervin Sookun
22nd February 2012

WORD LIMIT: APPROXIMATELY 4000

Table of content:

Page Number

1.0.

Introduction…………………………………………………………………………………………………………….4 1.01. Why strategic management?............................................................................4 1.02. What is strategic management?.......................................................................4

2.0.

Company audit………………………………………………………………………………………………………..5 2.01. Michael Porter’s approach to industry analysis …………………………………………..5 2.02. Strategic positioning…………………………………………………………………………………….6 2.02.01. Positioning process………………………………………………………………………….6 2.03.

Strategic planning……………………………………………………………………………………..…6

2.04. The SWOT analysis………………………………………………………………………………………..8 2.05. The PESTLE analysis……………………………………………………………………………………...8

3.0.

Literature review…………………………………………………………………………………………………….9 3.01. Characteristics of strategic decisions……………………………………………………………..9 3.02. School of strategy…………………………………………………………………………………………..10 3.02.01. Three schools in prescriptive………………………………………………………….10 3.02.02. Seven schools in descriptive…………………………………………………………..11

4.0.

Critical analysis…………………………………………………………………………………………………….….12 4.01. Mintzberg strategic decision-making process…………………………………………………12 4.01.01 Mintzberg Seven path configurations using the general strategic decision-making model……………………………………………………………………………….13 4.02. The classic decision making process……………………………………………………………...13 4.03. Pricing strategy and approaches…………………………………………………………………….13 4.04. Modes of foreign market entry………………………………………………………………………14 4.04. Benefits of social networking in web base business market……………………………15 4.05. Globalisation…………………………………………………………………………………………15

5.0

Recommendation………………………………………………………………………………………………………15

6.0.

Conclusion………………………………………………………………………………………………………………..16

7.0. REFERENCES and BIBLIOGRAPHY……………………………………………………………………………….17

1.0.

Introduction:

In every company, they have a management structure and model to build up their business and for gain the business goal. Vision, mission statement is the important statement for any organisations. Entrepreneurs and industry managers are often so lost in thought with in need of attention issues that they lose view of their eventual objectives. That is why a business re-evaluates or groundwork of a strategic plan is a fundamental necessity. This may not be a formula for success, but not including it, an industry is to a great extent more likely to fail. By applying, any type of strategic decision company can full fill their vision and mission. Either its big or small organisations, they have managed to achieve their aspirations, or the management set up a decision to achieve that aspiration. 1.01. Why strategic management?

Strategic development and administration are more than a set of administrative instruments. They represent a approach, an approach to looking at the alterations in the inner and outer situation that meet the administrator. Using planning and administration tools tactically, then, engage fundamentally a technique of opinion, a psychological structure or approach, as well as a set of logical tools. For strategic management to be successfully used the manager must build up a strategic attitude or viewpoint. The difficulty for the professional is how to help the manager obtain that attitude 1.02. What is strategic management?

Strategic management: Strategic management process is the pattern or plan of an organisation by which the organisation can achieve their desired goal. This process is involved in the top-level management, decision-making management, led by the Chief Executive officer or the President of the company. If business...

References: Learning, Londra, 2001, p. 325
2
Edition, Pearson Education International, 2003, p.22-26
3
and Cases, Tenth Edition, Pearson Education, Prentice Hall, New Jersey, 2006
4
Homewood, Illinois, 1980
5
7. Butler, R.J., Astley, W.G, Hickson, D.J., Mallory, G., & Wilson, D.C. (1979). Strategic
decision-making: concepts of content and process
8. Miller, S.J., Hickson, D.J., & Wilson, D.C. (1996). Decision making in organizations. In
S.R
9. Mintzberg, H., Raisinghani, D., & Theoret, A. (1976). The structure of “unstructured”
decision processes
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