Sandwich Blitz is a fast food chain, which hosts organic and healthy alternatives. They were without competitors at their stores current locations. But as of recently, stores of the same kind are starting to pop up in the area around Sandwich Blitz. Dalman and Lei are trying to figure out if they should start expanding again and they do should it be small or large. The purpose of this assignment is to have a SWOT (Strength, Weakness, Opportunity and Threats) analysis as a guideline for Dalman and Lei.
Strengths within the company can be, that they have a good upscale product. With organically grown food and healthier drinks. They already have multiple stores open in a big metropolitan area that are doing well and putting money into their pockets. Because the other stores are doing well they now have the resources to open two additional Stores. Doing the Expansion in a slightly larger scale I feel will be a good choice for them. They have the experience from opening other stores and have a good feel on what it takes for the stores to be successful. Having a positive cash flow is just one less problem that they have to worry about when expanding the business.
Some weaknesses can be that the larger office parks are already have a several similar food chains competing in the area may not like to see another similar store. Dalman and Lei need to be careful and do a lot of research on the surrounding environment when choosing a new location. The customers may not be into the heathy attentive food options they offer or feel that then can go somewhere else to get product. This could have a negative effect on their business and cause profit to decrease.
Dalman and Lei have a lot of opportunities such as the ability to expand open new stores. They can turn there weakness into a positive by making their unique product privately labeled. That will make it harder for other competitors to copy. This will help in a new area if your consumers like what you have got...
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