* PEST AnalysisPoliticalPolitical decisions can affect Cadbury’s, these can be either advantages or disadvantages, if taxes increase, therefore consumers decrease and sales of stock decrease. However if taxes decrease the likelihood is consumers will buy more.The Government is very concerned about obesity. Heart problems are costing the NHS more each year * 17. PEST AnalysisEconomicalIf the minimum wage was brought down, this would mean more money for Cadbury’s but would also result in low sales from the consumers.The interest rates can have an affect on Cadbury’s. If the interest rates were high then Cadbury would not want to borrow as much money for expansion. * 18. PEST AnalysisSocialTrend in snacking – increase in people eating on the ‘go’ (Vending machines)Local residents with small businesses near Cadbury’s World would benefit from the money that is being brought in by visitors.More people are health conscious – will read ingredient content. * 19. PEST AnalysisTechnologicalBetter equipmentCost of machineryNew machineryMaintenance * 20. Market SegmentationDemographicAge Group – (3 years to 18 years) (18 years to 25 years) (25+ years)BehavioralOccasions- Diwali, RakhshaBandhan etc.PsychographicCadbury become a part of lifestyle. * 21. Marketing Strategy (4Ps)Product Cadbury dairy milk 5 – Star Perk Celebrations Temptations Éclairs GemsBubbalooBournvilleDairy milk silk Halls * 22. Marketing Strategy (4Ps)PriceDiscount-Discount offers in festive Sessions.Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit * 23. Marketing Strategy (4Ps)PlaceCadbury dairy milk is produced at the chocolate factory –Manufacturing facilities at: 1) Thane, 2) Induri (Pune), 3) Malanpur (Gwalior),4) Bangalore 5) Baddi (Himachal Pradesh) * 24. Marketing Strategy (4Ps)PromotionAdvertisement on TV.Internet.Newspapers, Magazines.HoardingPromotion Through Brand Ambassadors. * 25. Short & Long term ProjectionCadbury should bring out new products for health conscious people.It should continue to promote itself as substitute to mithai.Should use Indian ads and avoid global ads in India.New flavors should introduce like strawberry, orange, vanilla etc. * 26. ConclusionThere is an immense scope for chocolate industry in India. Understanding consumer preferences and demands is the key to growth.Pricing, quality , flavors and pack size are some of the important factors.Brand loyalty should be maintained. * 27. Thank You
My product is a re-launch of Cadbury dairy milk. Cadbury dairy milk is made from real chocolate. Its ingredients include cocoa butter and there is a glass and half full cream dairy milk in every 200 grams of Cadbury dairy milk chocolate, Cadbury buys 65 million litres of fresh milk each year to make Cadbury dairy milk chocolate.
Price is an important element of the marketing mix. The price charged for a chocolate bar can determine whether a consumer will buy it and the level of sales achieved can determine whether or not Cadbury Schweppes will make a profit. Price is also affected by factors such as the state of the economy, what competitors are charging, the stage reached in the products life cycle and above all what price the market will bear. From the marketing point of view this is what matters.
Cadbury dairy milk is produced at the chocolate factory in Bourneville in Birmingham. After the chocolate is produced and has undergone all the quality checks it is transported to the stockrooms. After this Cadbury sells it products to shops that deal with beverages and confectionery e.g. corner shops, super stores such as Iceland, Sainsbury, Kwik save, Tesco, Asda, Safeway and petrol station. These businesses are usually visited by customers on a daily basis.
They then sell it to the...
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