Origins: Company Overview

Topics: Organic food, Cosmetics, Human skin color Pages: 3 (1054 words) Published: June 25, 2011
Origins - Powered by Nature. Proven by Science

Origins- Powered by Nature. Proven by Science
Mission Statement:
Our Mission at Origins is to create high performance natural skincare that is powered by nature and proven by science. We use potent plants, organic ingredients and 100% natural essential oils. And our long-standing commitment to protect the planet, it’s resources, and all those who populate it is reaffirmed by our earth and animal friendly practices (Origins, n.d.)

Origins uses the marketing philosophy of societal marketing orientation. The company satisfy’s consumers wants for natural products, meets organizational objectives by combining 100% organic botanicals, and preserves the best interest of consumers and the earth’s health. Origins uses only the purest ingredients like Asian mushrooms that have been scientifically proven to reduce facial redness. Unlike many other cosmetic and skin care line, Origins does not use harmful chemical products like parabens, mineral oil, phthalates, petroleum, paraffin, DEA, propylene glycol, or any type of animal ingredients. Origins is all about finding solutions to known beauty concerns. Origins wants women to have control of what they choose to use on their bodies. By doing so they can improve appearance and help women feel good inside and out (Origins, n.d.)

Origins strength is that its natural products appeal to educated and higher social economic classes who can afford the price of good quality. Origins top selling “modern friction” is viewed as nature’s gentle dermabrasion and sales for $37.50 for a 4.2 fl. oz.bottle (Exfoliators, n.d.) Origins is viewed as a respectable brand with an upheld image that has given the company the chance to market products with higher price brackets.

As the going green movement continues, Origins is also helping its image by being committed to bettering the earth. Origins uses renewable resources in the manufacturing of products. Wind energy plus...
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