Justification Report

Topics: Organic food, Organic farming, Genetically modified organism Pages: 10 (1938 words) Published: December 13, 2014


Kick-Off Breakfast!
Donna A. Mack
July 21, 2014
Strayer University
Professional Communications
Dr. Lee Murphy

Table of Contents

Executive Summary………………………………………………………………………3 Problem Statement……………………………………………………………………….3 Terminology………………………………………………………………………………..3 Report Overview…………………………………………………………………………...3 Overview of Alternatives…………………………………………………………………..3 Five criteria…………………………………………………………………………………4 Methods……………………………………………………………………………………4 Evaluation of Alternatives………………………………………………………………....4 Findings and Analysis……………………………………………………………………….5 Charts of findings……………………………………………………………………………5 References…………………………………………………………………………………..11 Addendum/Customer Survey and Taste Test……………………………………………….12

Executive Summary
Starvation is not a major risk factor for the women of Randall Chapel Baptist Church. The main landscape is a celebration of the human appetite, exploring diversity, and at the same time making healthy choices. The truth is that supermarkets satisfy a deeper need. In the past, our ancestors were hunters and farmers who had to struggle for food. Every meal they enjoyed was the result of skill, hard work, and often danger. Supermarkets have learned to reproduce the thrill of the hunting experience. Customers enter with hope and anxiety, and if the hunt goes well, they exit through the automatic doors with the feeling of exhaustion and exultation. On the other hand, making a living from organic farming is another matter. While many farmers have switched to organic farming, they report it can be a costly and complicated process. In return, the cost of buying organic products from these farms can be very expensive for the customers. What has really jumped out is how valuable the science of nutrition is. These farmers are aiming for a substantial agriculture that takes a holistic, integrated look at the environmental, economic, and community impact of agriculture.

Problem Statement
The ladies of Randall Chapel Baptist Church have a problem: the annual kick-off breakfast for our Warriors in Pink is rapidly approaching. Unfortunately, the ladies cannot decide on whether or not to have a buffet style breakfast or single servings. Our regular vendors are making offers of coupons, discounts on bulk items, fast delivery, and organic fruits and vegetables. We have 60 women with different taste buds and dietary restrictions. We have a budget of $1,000. Mrs. Washington is the Chairperson of the Women’s Group. The Warriors in Pink are a group of women who walk in marathons for the American Cancer Society each year to raise money for that charity.

Terminology

“BOGO (Buy One Get One)” – a sales promotion wherein the consumer gets two gallons of juice for the price of one.

“Organic Goods Double Dose” – double discount coupons when you buy in bulk at this organic farmers market.

Report Overview

This report was created to help the ladies of Randall Chapel Baptist Church choose which style of serving breakfast would help them to get the most for the amount of money in their budget. Mrs. Washington asked us to investigate two alternatives to determine the best price option; Alternative A (Harris Teeter’s) or Alternative B (Mom and Pop’s Organic Farm). Mrs. Washington’s criteria by which we were asked to judge the alternatives were as follows: cost, sales promotions, diet restriction options, and delivery time. Research methods included Internet research, surveys (to determine preferences), and in-person visits to both places of business. With the evaluation completed, Mrs. Washington decided on Alternative A (Harris Teeter), since it offered three more advantages that Alternative B (Mom and Pop’s Organic Farm) did not: a larger variety in fruits and vegetables, double coupons up to $1.00 (meaning $2.00 off), and discount on bulk.

Overview of Alternatives

Two alternatives were considered in this...

References: Blatt, H. (2008). America 's Food: What You Don 't Know About What You Eat. Cambridge, Mass: MIT Press.
Bouchier, D. (1997, Mar 09). At supermarkets, the hunter stalks prey. New York Times Retrieved from http://search.proquest.com/docview/430751209?accountid=30530
Mullins, J. (2012). Health Rocks! Skipping Stones, 24(2), 27.
Polacek, K., & Diekmann, F. (2013). Organic Farming. Reference & User Services Quarterly, 52(3), 197-204.
Ruopp, W. (2014, May/June) Farmers’ Market Fresh. Eating Well.
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