Jamie Oliver’s style of speech is very different to many of his contemporaries: he uses his distinctive style to present himself as a down to earth, friendly TV chef. Oliver is the only person talking in his transcripts because he is cooking and explaining his actions for the TV show. The fact that he is cooking while talking means that there are numerous pauses and fillers in the transcript, for example “you wanna coat the bottom ... of the pan.” The pause indicates that he is demonstrating this action on the programme; it is important in his role as a TV chef that he doesn’t just sit and talk through a recipe because viewers want to see the recipes being made and they also want to be entertained and kept interested by Oliver moving around in the kitchen. Other pauses suggest that, although this programme is scripted to a small degree, Oliver is not reading from a script but retains an element of spontaneity to his speech. The fillers at the start of the transcript, I got a pan, er the right size pan about, sort of seven inches, are indicators of this spontaneity, as is the non-fluent er. Although sometimes a sign of nervousness, in this case I think the fillers which act like pauses help Oliver to appear normal, like his viewers, so they are more likely to attempt his recipes and, of course, buy his books. However constant fillers may disrupt the fluency of the show and may act as a degrading point towards the audience. Comparing this to Nigella Lawson, a much Elder audience may find her style of presenting much more useful and understanding as she
Lawson is renowned for her flirtatious manner of presenting, although she argues, "It’s not meant to be flirtatious, I don’t have the talent to adopt a different persona. It's intimate, not flirtatious". The perceived overt sexuality of her presentation style has led to Lawson's being called the "queen of food porn”. Many commentators have alluded to Lawson's attractiveness, and she was once named as one of...
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