How should Mr. Durant assess the opportunities in various countries around the world? To become a global firm, ideally, company should be taking gains of research and development, production, marketing and financial advantages in its costs and reputation that are not available purely to domestic competitors. It minimizes importance of national boundaries and develops “transitional” brands. It raises capital, obtains materials and components, and manufactures and markets its goods wherever it can do the best job. To access opportunities around the world, Mr. Durant sees market position to establish the business in the country and global. He should observe their company global competitors and their strategies and resources. After that he should decide about the production and their source of production and make strategies to asses in various countries of the world around the world. Looking at the global market Deciding whether to go Global or Not? Deciding which markets to enter
Deciding how to enter the market
Deciding on the global marketing program
Deciding on the global marketing organization
Mr. Durant need to identifies the developing countries where hyper malls structure has just began and then need to check whether their government rules and regulations pertaining to retail hyper malls. After deciding the country, Mr. Durant need to check the demand supply gap in that market and try to reduce the supply chain gap, so that their cost of purchase becomes less and in the similar fashion they can offer good discounts to their customers. Also if the demand supply gap is more because of their global presence, Mr. Durant can import the products from the other countries and try to reduce this gap. Carrefour can leverage its in-house analytics capability to determine not only which products customers buy, but which promotions they are most likely to respond to. From this information, Carrefour’s marketers can further glean such insights as to who its most...
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