IBIS Hotel

Topics: Management, Supply chain management, Hotel Pages: 22 (2953 words) Published: December 5, 2014


Operation Management

Ibis Hotel Operation Strategy
Author’s Name: MD Ullah
Id No: 0813800
Cohort 3

Submission Date: 22nd May 2012

Executive Summary:
The aim of this report is to address the Ibis Hotel operation strategy in relation to service process, layout design and supply chain management. The report is based on academic books, journals, articles, company website and authors personal interview with the Ibis Luton staffs. The report had described the service process strategy, and layout design of Ibis hotel. It also illustrated the strategy of supply chain management, its benefit and risk. The key findings of the report demonstrate that Ibis hotel operation management in relation to process and layout design and supply chain management is implemented in such a way that helps them to keep their cost down as an economy brand and satisfy the customers on the same time.

Table of Contents
Name of the Topic Page Numbers 1. Introduction…………………………………………… 01 2. About Ibis Hotel………………………………………. 02 3. Hotel Service Process strategy……………………….. 03 4. Hotel layout Design Strategy………………………… 05 5. Hotel Supply Chain Management …………………… 07 6. Conclusion…………………………………………… 11

1. Introduction:
This is a report on a service organization’s operational function in context to the Process strategy and Layout design. The report will also cover the management of Supply chain of that organization. Process strategy or process design is a very important part of a service organization. They are like lifeblood for an Organization. Like DNA provides pattern for a living being like that a good and effective process ensures the service is provide constantly and time to time. Shafer and Meredith (1998) described the process strategy as an entire set of activities which need to be completed to produce a result valued by the customers. An appropriate process design should have decent levels of quality, speed, reliability, flexibility and cost. The design should also take account of different environmental issues (Slack, et al, 2010). On the other hand Layout design is one of the key decisions of a service organization which determines the long run efficiency of their operation. A good layout design has effective implication on an organization’s capacity, processes, flexibility, and cost as well as quality of work life (Heizer and Render, 2005). Managing supply chain in a service organization ensures the joining of internal and external suppliers with internal and external consumers. It also ensures the link and the flow of information, services and customers throughout the network (Johnston and Clark, 2005). In this report the author is going to illustrate the process and layout design and supply chain management of Ibis Hotel. Ibis Hotel is a part of ACCOR group which is one of the leaders in Hotel business of the world with $7007 million revenue, and 140,000 employees (Johnston and Clark, 2005). Information for this report was collected from the academic books, journals, and company’s websites, articles and Ibis Luton staffs.

2. About IBIS Hotel:
Ibis Hotel is one of the leading brands of economy hotel. It stands out itself from others with top quality services and friendly atmosphere at the best value for money. They have nearly 790 Hotels around 39 different countries with around 89,629 rooms. Their service includes Rooms, Breakfast from 4:00 am till Midday, 24/7 Bars and snacks service, Restaurants, Reception, Housekeeping services, Loyalty Reward, Quality Assurance and Environmental Friendly service (Ibis Hotel, 2012).

3. Hotel Service Process Strategy:
Service process design is very essential for a hotel. Excellent service will...
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