Home assignment on
Whole Foods Market
1. Related products
Whole Foods Market only sells products that meet its self-created quality standards for being "natural", which the store defines as: minimally processed foods that are free of hydrogenated fats as well as artificial flavors, colors, sweeteners, preservatives and products that are listed on their online "Unacceptable Food Ingredients" list. Whole Foods Market has also announced that it does not intend to sell meat or milk from cloned animals or their offspring, even though the U.S. Food and Drug Administration (FDA) has ruled them safe to eat. The company also sells many USDA-certified organic foods and products that aim to be environmentally friendly and ecologically responsible. Stores do not carry foie gras or eggs from hens confined to battery cages due to animal cruelty concerns, as a result of successful advocacy by animal welfare groups. The Whole Foods Market website details the company's criteria for selling food, dietary supplements, and personal care products.
2. General Environmemental Segments
Whole Foods Market is basically a food retailer that centers in selling organic natural products. Their food base ranges from seafood to baked goods to even pet food. It is single handedly the largest and most popular organic food retailer in the business. Whole Foods has lead the way for all other organic and natural food retailers and for years has been able to conquer over their competition. With the success of this company it is obvious that they have been successful in gathering the needed information and has been able to create a success strategy. Part of gathering the information is also to understand the general environment segments. The general environmental segments are divided into six dimensions that essential “…influence an industry and the firms within it” (Hitt). The six segments in the general environment are as follows: demographic, global, technological, economic, political, and sociocultural. Out of these six dimensions there are only three that are directly relevant to Whole Foods Market. These three out of six are the segments relevant to Whole Foods Market: political, sociocultural, and demographic dimensions. The demographic segment is “…concerned with a population’s size, age structure, geographic distribution, ethnic mix, and income distribution” (Hitt). Because of the incredible population changes, there are modifications being made by Whole Foods in order to provide different ethnic oriented organic food. Whole Foods Market, an organic food distributor, is now targeting young children as their new base. In fact Whole Foods Market has gone as far as to develop “…an organic line intended just for children, with products such as peanut butter and applesauce” (Sandberg). The important of getting children healthy is now a major issue and that certainly gives Whole Foods an advantage. As the world’s largest foods retailer they have to be on top of this new raised awareness and are obviously looked for to provide healthy food. This in turn ties into the sociocultural segment of general environment table. The sociocultural segment is “…concerned with a society’s attitudes and cultural values” (Hitt). Whole Foods is interrelated with the consumers’ feelings on organic food and so understanding their views helps them create strategies to sway them. Organic food for children has taken a sharp interest in the U.S. and this is just another area where Whole Foods can take advantage. Back last year when the pet food scandal hit the fan and family pets started dying, Whole Foods has organic dog food to showcase. Basically the sociocultural segment is the significant trends that the consumer is looking for. The sociocultural segment is important and relevant to Whole Foods Market because it relates to concern for the environment. Growing concerns to ‘go green’ have helped in the growing success of Whole Foods. People are now...
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