The green industry has become popular in recent years. With an increase in the public’s environmental awareness, the trend of organic food consumption is moving into the market mainstream. Most people in developed countries regard environmental protection as an important factor in purchase decisions. Most companies offer organic products to meet and satisfy consumer requirements and conduct green marketing initiatives to drive green consumption. For last three Decades Green marketing has been a vital academic research topic. Green consumers have become an energetic force behind how companies do business, and these environmental friendly customers are creating a new economy around the globe. In addition to green marketing and innovation aspects, there are the between-antecedent mediator variables and consequence variables such as purchase intention. Consumer perception of product price is an indicator of perceived quality and perceived sacrifice, and perceived value can be obtained by comparing the perceived quality and perceived sacrifice. This perceived value affects purchase intention. On the other hand, higher perceived risk will hinder consumers’ purchase intention? In light of the above, this study aims to investigate the impact of green marketing awareness and perceived innovation of green products on purchase intention.At the same time, the perceived factors, including perceived trust, perceived attitude, perceived risk, perceived intention and perceived value are all used as mediator variables to establish a full relationship model. The question is that what relation is there connecting green purchase intention among green perceived value, green perceived risk and trust? Green marketing policy of the firm to get a competitive environment to consider the price of their products and their products should enhance the price as low risk. Organic products and plans to purchase additional market are accepted organic products are more popular in the market, everywhere now days. Through more reliable information to the public from the very beginning is willing to purchase organic products, companies to their customer’s reliable information about the product to reduce the risk of providing our customers should consider. It is difficult for marketers to provide consumers with sufficient information to consumers to purchase their products to verify. Use of green opportunities, Increase business image, Raise the price of their products, Enhancing competitive advantages, Follow by environmental trend these can be implement by the companies for green marketing. Researchers have explored the indirect effects of green satisfaction, green trust, green product image and green corporate image on green purchase intention but this study entails an exploration of underlying processes that govern the predicting effect of green satisfaction, green trust and green corporate image on green purchase intention. The aim of the present study is to identify the elements of organic food that influence consumer purchase of a green product.According to this study by gathering data of consumer’s purchases from everywhere in Bangladesh, their green purchase behavior will be explored. So on, we express developed model theoretical base and will offer them by research theoretical literature and studies accomplished in this field.
2. Problem Statement:
The main problem of the project is the expense that is the main issue for Bangladeshi market. Current consumption patterns of organic products becoming apparent that efficiency gains and technological advances alone will not be sufficient to bring organic products consumption to a sustainable level, but also consumer’s willingness to pay for organic products creates another challenge for sustaining organic consumption since prices of these organic products are generally higher than those of the conventional products. The outbreak of “food scares”, such as salmonella,...
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