“Exploring Supply Chain for Rupchanda Soyabean Oil”
Flagship band of
“Bangladesh Edible Oil Limited”
Term Paper on
Supply Chain Management (MKT 418)
Topic: “Exploring Supply Chain for Rupchanda Soyabean Oil”
Submitted To: Saadia Shabnam
Department Of Business Administration Submitted By:
Ranjoy Kumar Roy
Arindam Kumar Biswas
Md. Rabiul Islam
Mahmuda Haque Sharna
Md. Saroar Alam
Date of Submission: 13th December, 2013
Letter of Transmittal
December 13, 2013
Department of Business Administration
East West University
Plot-A/2, Jahurul Islam City,
Aftab Nagar, Dhaka-1212
Subject: Submission of term paper on “Exploring Supply Chain for Rupchanda Soyabean Oil” Dear Madam,
We are very pleased to submit this term paper on “Exploring Supply Chain for Rupchanda Soyabean oil” which is done according to the given instruction. We are honored to prepare this term paper under your guidance since it gave us the opportunity to know the overall process of supply chain management.
We tried our level best to accumulate the information for you as comprehensively as possible. We will be obliged to provide further clarification on this report whenever necessary.
Ranjoy Kumar Roy
________________ Arindam Kumar Biswas [2009-2-10-274]
________________ Mahmuda Haque Sharna [2009-2-10-219]
________________ Md. Rabiul Islam [2009-2-10-248] ________________ Md. Saroar Alam [2009-2-10-230] ________________ Acknowledgement
First of all we want to thank the Almighty Allah for our sound health so that we could complete the term paper within the due date. We would like to thank our honorable course instructor Saadia Shabnam, Assistant Professor, East West University; who helped us through her sound guidance. With her inexhaustible guidance, valuable advice, continuous inspiration, constructive criticism and generosity she helped us to carry out this report successfully. We would like to give special thanks to Mr. Ahsan Habib for sharing the information related to our study.
Finally, we would like to thank all our group members and friends those who directly or indirectly helped us to provide and accumulate all the necessary information for the accomplishment of this term paper.
Supply Chain Management is a holistic approach to the collection, processing of raw materials and delivering the final products to the customers. To ensure the success of this holistic approach the allignment between supply chain strategy and given competitive strategy is necessary. Rupchanda Soyabean Oil, a product of Bangladesh Edible Oil Limited has established strategic allignment between supply chain strategy and given competitive strategy for it by introducing pouch pack. Through the introduction of pouch pack customer responsiveness has been given priority which can better serve the demand of price conscious consumers at the same time the transportation cost has been reduced because increased density of product make it possible to better utilize the given transportation space. So, customer responsiveness and efficient transportation seem to be moving in the same direction for Rupchanda soyabean oil. Brazil, Argentina, Indonesia, Malaysia are four major potential crude oil suppliers for Rupchanda soyabean oil. The ability of providing the quality raw material at right amount and in the right time are the criteria upon which the final...
References: Ahasan Habib
Territory Magager, Bangladesh Edible Oil Ltd.
Ballou Rona;d H., J 2005, “Business Logistics / Supply Chain Management”, 5th Edition, Pearson publication, New Jerscy.
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