Running Head: ENVIRONMENTAL SCAN AND SUMMARY
Environmental Scan and Summary
University of Phoenix
STR/581 – Strategic Planning and Implementation
Kathy Kudler is the sole owner and operator of Kudler Fine Foods (University of Phoenix, 2008), a gourmet food shop located in La Jolla, California. Her business was such a success that she opened two additional stores, one in Del Mar and the other in Encinitas. Kathy has expressed her desire to expand to another location with the opening of another store. This paper will illustrate the importance of an environmental scan of Kudler Fine Foods. Environmental Scan
Before any new shops are in consideration for an opening, there should be an environmental scan performed for a review of the current strategic management processes. A strategic management process is comprised of critical tasks that include the conducting of an analysis that reflects the company’s internal conditions and capabilities and external environment (Pearce & Robinson, 2009). Kudler Fine Foods’ current strategy contains many internal and external factors which have demonstrated their ability to establish themselves in the specialty food industry. While providing a unique experience to customers, Kudler Fine Foods can make use of additional tactics and techniques to identify threats posed by competitors and identify opportunities to increase customer loyalty. Internal Environment Analysis
The internal scan analyzes the quantity and quality of the company’s financial, human, and physical resources and provides an assessment of the strengths and weaknesses of a company’s management and organizational structure. Also, it contrasts a company’s past successes and traditional concerns with their current capabilities in an attempt to identify the future capabilities (Pearce & Robinson, 2009). The internal environmental analysis of Kudler Fine Foods reveals a strong mission and vision to provide their customers with the finest selection of the...
References: Pearce, J. A., & Robinson, R. B. 2009. Strategic Management. Formulation, Implementation, and Control. (11th ed.). McGraw-Hill Companies, Inc.
University of Phoenix. (2008). Kudler Fine Foods Virtual Organization. Retrieved June 28, 2010, from University of Phoenix, STR/581. Week Two Readings.
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