Title of the Article
Article topic: “A Study on the Distribution Process of Berger Paint Bangladesh Limited.”
Rationale for Selecting the Report
Distribution is the bridge between organization and customer. It is also a function that deals operation as well as selling. So study of distribution related activities of any organization that has broad base customer is very important for that organization. Distribution and its associated customer service play a big part in relationship marketing. . It has played a pivotal role in improving operational efficiencies and creating agile procurement, production and delivery systems. Very realistic problems and questions can be arisen from the study which is related to the future career illumination. Therefore a study of distribution process will allow one to gather knowledge which is critical in running an organization efficiently. That is the main reason behind choosing this topic.
1.1 Profile of the Organization
Berger Paints is one of the oldest names in the paint industry, yet, it is one of the most technologically advanced companies in the country. It is constantly striving for innovating superior quality products and services. With more than 230 years of rich heritage, Berger manufactures world class paints for all kinds of substrates and also provides unparallel services. Berger‟s inception was laid out in 1760 by a German national named Louis Berger, who started dye and pigment making business in England. Louis involved his family into the business and eventually changed the status of the company to Louis Berger & Sons Limited. The company grew and expanded rapidly with a strong reputation for excellence in innovation and entrepreneurship. In the initial years, Louis successfully refined the process of manufacturing Prussian blue, a deep blue dye. This dye was widely used for the uniforms of many European armies of that time. Production of dyes and pigments evolved into production of paints and coatings, which till today, remains the core business of Berger. The company grew rapidly, by
establishing branches all over the world and through mergers and acquisitions with other leading paint and coating manufacturing companies. Berger Paints started „painting‟ Bangladesh since independence. Over the past few decades, Berger has evolved and transformed itself in becoming the leading paint solution provider in the country with a diversified product range that caters to all your painting needs. Berger has heavily invested in technology and Research & Development (R&D) compared to any other manufacturer in this market. Investment in technology and plant capacity is even more evident from the establishment of Powder Coating and Emulsion plants at the Dhaka factory. The state-of-the-art Dhaka factory is an addition to Berger's capacity, making it the paint giant in Bangladesh. It sources raw materials from some of the best known names in the world. The superior quality of Berger's products has been possible because of its advanced plants and strict quality controls that match international standards. With its strong distribution network, Berger has reached almost every corner of Bangladesh. Nationwide Dealer Network, supported by 8 Sales Depots strategically located at Dhaka, Chittagong, Rajshahi, Khulna, Bogra, Sylhet, Comilla and Mymensingh has an unmatched capability to answer to paint needs at almost anywhere in Bangladesh.
1.2 Vision, Mission of Berger Paint Bangladesh Limited
The vision and mission of Berger Paints Bangladesh Ltd. (BPBL) is very transparent and tangible. Berger emphasize highly on the ethical commitment to produce benchmark quality product. Vision and mission of a company are two of the initial stages of the overall strategic management of that company. These two managerial concepts are the core creed or codes of the company. Some of the most powerful business owners, influential entrepreneurs and business...
References: 1. Chopra, Sunil, “Designing the Distribution Network in a Supply Chain”, School of Management, Northwestern University, Edition-2001 Page no.23-28. 2. Chopra, Sunil and Peter Meindl. “Supply Chain Management: Strategy, Planning, Operation”. Prentice Hall, New Jersey. Edition-2001 Page no.27. 3. http://www.businesslink.gov.uk/bdotg/action/detail?itemId=1074408749&typ Resourees. Accessed on 12 Novemberb2011. 4. http://www.business-software.com/erp/supply-chain/benefits-of-supplychainerp.php.accessed on 12 November 2011.
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