CRS book analysis

Topics: Organic food, Organic farming, Organic certification Pages: 5 (1458 words) Published: October 16, 2014
The CSR Analysis of Organic Valley Company

Company CSR Summary

Organic Valley is a company which devoted to producing the organic and farmer-owned food, such as veggies, dairy, eggs and meat etc. This company practice their social responsibility through setting social responsible standards to their suppliers, providing detail information about their products to customers and creating a sustainable business model to better benefit the whole community.

Checklist Item Summary

The four items that I choose from the checklist to analyze the company’s social responsibility are as follows: First of all, the responsibility of making things that benefit health. There is no doubt that the Organic Valley completely meet this policy since all the products of this company are certified organic food. However, people might wonder why the organic food could benefit for people’s health. According to the USDA, the organic food means “Organic agriculture produces products using methods that preserve the environment and avoid most synthetic materials, such as pesticides and antibiotics.” (2014), In other words, the conventional food that people usually ingest contains too many harmful materials that will gradually hurt human’s health, but the organic food already eliminates those risks for the consumer. Second, the company is transparent regarding the social and environmental impact of their products. According to George L. Siemon, the CEO of Organic Valley Corporation, the company establishes the transparency web page to provide the information about their standards of organic food, the policy and positions on organic issues and the progress toward continual improvement on the farm (2014). So consumers could go to their website and use the information posted to check whatever information that we want to know about them straightforwardly. Regarding to the community, the item that I select to exam is whether the corporation has created a charitable foundation, after studying all the possible information that has posted on their official website. Unfortunately, the company has not created a charitable foundation itself, but there is another fact that I find through the company historical news is that in 2009, the company has donated about $261,000 in cash and the food has been distributed to 108 non-profits organization, like education institutions and some other similar organizations in their local community. (“Using APA”, 2009) It shows that the company at least tries to do something to give back to the local community. With regard to community suppliers, the item that I decide to prove is that whether the company has set up the social and environmental standard for their suppliers. The suppliers of the company are the farmers from different regions all across the United State. As what I find through Organic Valley, all their suppliers had already exceeded the USDA organic rules, furthermore, the company also set up five additional policies for their suppliers in order to better implement their social and environmental standard. (“Using APA”, 2009)

Relevance to Class

Those items that I analyzed above and the concepts that mentioned in the class could obviously relate to each other. First, the concept of the code of ethics is defined as “A guideline to help marketing managers and other employees make better decision.” (Lamb et al., 2013) Since the Organic Valley had an already well-established rules to regulate their farmers and those rules are far more beyond the basic requirements that set up by government department, their employees will not be confused before making any decisions because the company already sets up the standards before those suppliers start doing their business. Second, the Organic Valley makes a great effort to build up a green market in our society. According to the company’s sustainability report, the company has decreased more than 91.25 million pounds of toxins and synthetic fertilizers since 1988....

Cited: Additional Farm Standards. (n.d.). Organic Valley. Retrieved from http://www.organicvalley.coop/about-us/transparency/additional-farm-standards/
Cropp Sustainability Report. (n.d.). Issuu. Retrieved from http://issuu.com/organicvalley/docs/cropp-sr13-final-lowres-pages?e=7846503/2034544
FAQ. (n.d.). Organic Agriculture: Why Is Organic Food More Expensive than Conventional Food? Retrieved from http://www.fao.org/organicag/oa-faq/oa-faq5/en/
Greene, A., Scowcroft, B., & Tawse, S. (n.d.). Organic Education. Organic.org. Retrieved from http://www.organic.org/articles/showarticle/article-206
Lamb, C. W., Hair, J. F., & McDaniel, C. D. (2013). MKTG6. Mason, OH: South-Western.
Organic Agriculture. (2014, February 06). U.S. Department of Agriculture. Retrieved from http://www.usda.gov/wps/portal/usda/usdahome?contentidonly=true&contentid=organic-agriculture.html
Pioneering Change for Good: Organic Valley Donates More Than $261,000 to Charitable Organizations on West Coast. (2009, April 28). Organic Valley -. Retrieved from
http://www.organicvalley.coop/newsroom/press-releases/details/article/pioneering-change-for-good-organic-valley-donates-more-than-261000-to-charitable-organizations-on/
Siemon, G. L. (n.d.). Transparency and Continual Improvement. Organic Valley -. Retrieved from http://www.organicvalley.coop/about-us/transparency/
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