Chipotle case study

Topics: Fast food, Management, Strategic management Pages: 3 (1595 words) Published: November 5, 2014

a) Does Chipotle have any core competencies and, if so, what are they? Chipotle have their set of core competencies, which includes: A focused menu which could be customized by a customer, good employee training that results to good customer service, being able to utilize fair-trade meats and organic vegetables, and creating a restaurant where the kitchen is design for efficient operations and where employees can easily interact with customers. These core competencies have helped Chipotle grow into the company that it is now. These core capabilities are vital to their strategy and they were able to utilize their resources more efficiently with the help of these capabilities. By doing a focused menu, Chipotle was able to bring in fresh ingredients to their stores and they were also able to manage the costs of these ingredients more effectively and avoid complications, which is the reason why most of Chipotle’s menu items have not changed since it opened. Their menu items can be customized to a customer’s preference, wherein a customer can choose what ingredients they want to be in their taco or burrito while moving along the line where an employee will add the ingredients while entertaining the customer; this adds a nice touch to their customer service. Chipotle has also been able to attract employees because of their favorable work conditions, wherein employees get training that has a high standard and a high chance for promotion. This has helped Chipotle grow into what it is now, since their employees also get to grow their careers there. Statistics show that ninety-eight percent of Chipotle’s salaried managers and hourly managers were promoted from crew members, which shows that Chipotle really gives their employees room to grow, which gives them a workforce that is effective and performance oriented. This factor, along with a kitchen that has a simple but functional design, helps Chipotle’s employees perform better and provide better customer service....
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