Case 1: Whole Food Markets

Topics: Organic food, Whole Foods Market, Sustainable agriculture Pages: 4 (829 words) Published: September 10, 2013
Case 1

1. What are the chief elements of the strategy that Whole Foods Market pursuing?

The principal purpose as an organization in helping support the health, wellbeing, and healing of both people (costumers and Team Members) and of the planet (sustainable agriculture, organic production and environmental sensitivity).

The mains elements of the strategy that Whole Foods Market pursuing is to grow but maintaining the same standards of quality and service.

The Growth strategy had been to expand via combination of opening its own new stores and acquiring small, owner-managed chains that had capable personnel and were located in desirable markets. In 2008 the company had 89 stores averaging 51,500 square feet located in 36 states.

2. Is the strategy well matched to recent developments and conditions in the natural and organic foods segment of the food retailing industry?

Whole Foods Market does have a well matched strategy to the recent developments and conditions in the natural and organic food segments of the food retailing industry.

The strategy of Whole Foods Market is to grow by providing quality organic products. Consumer demand for organic foods was growing at close to 20 percent annually, for several factors: * Healthier eating patterns on the part of a populace that was becoming better educated about foods, nutrition, and good eating habits. * A “wellness” trend among people of many ages and ethnic groups. * Increasing consumer concerns over the purity and safety of food.

3. Do you think John Mackey has a good strategic vision for Whole Foods? Why or why not? What do you like/dislike about the company´s motto “Whole Foods, Whole People, Whole Planet”? Do the motto and the principles underlying it (Exhibit 1) really matter at this company or are they just nice words and cosmetic window dressing? Explain.

John Mackey´s vision was for Whole Foods to become an international brand synonymous...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Whole Food Markets Case Essay
  • Essay on Whole Foods Market
  • Essay about Whole Foods Market Case Analysis
  • Whole Food Markets Case Analysis Research Paper
  • Whole Foods Market Case 2 Essay
  • Case 2: Whole Foods Market Essay
  • Whole Foods Market Case Analysis Essay
  • Whole Foods Market Case Analysis Essay

Become a StudyMode Member

Sign Up - It's Free