Berschka: Inditex

Topics: Organic farming, Inditex, Fashion Pages: 4 (1250 words) Published: October 3, 2011
An international reference for young people's fashion
Bershka was created in April 1998 as a new concept in both stores and fashion. It is intended for the younger generations. The company comprises more than 470 stores in 31 countries, all opened in less than a decade since its creation. Its designs are a colourful expression, with fun clothes which encourage the imagination to fly, with a fresh and ever modern image. The result of this revolutionary concept has situated Bershka as one of the international references in youth fashion. The characteristic image of Bershka stores is in line with its philosophy: large, spacious and avant-garde. The stores aim to act as meeting points between the fashion, music and art of the street. The perfect coordination in the presentation of the clothes and complements makes the shopping process easier for customers, and it becomes a socio-cultural immersion in the teen image of our time. Bershka is part of the Inditex Group, one of the major world fashion groups with eight commercial formats and consisting of over a hundred companies belonging to the business of textile design, manufacturing and distribution.

The Brand
Bershka was created in 1998 as a new brand of the Spanish group Inditex, with a new retail format that responds to the demands of a sector of young people who are interested in and highly aware of new trends. Bershka presents itself as a reference point for fashion targeting this increasingly demanding public and, in just 2 years, has consolidated its brand image in 100 shops. Today, 13 years on, the chain has over 750 shops in more than 54 countries, with sales representing 10% of the total revenue of the group. Bershka has a sales area of over 260,000 square meters. The company's business encompasses the design, manufacture, distribution and sale of fashion in the shops. In order to always have the latest trends at the shop; Bershka uses its flexible business model to adapt to any changes...
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